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INDIEPET MEMBER
RESOURCES & BENEFITS

IndiePet's member benefits are designed to help you to make better, more strategic, and cost-effective decisions. Got an idea for another benefit? Contact Us!
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Manage your IndiePet Membership

Manage your membership profile, contact information, renewals, invoices and more.

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Member Links and Assets

Find links to often used forms, share images and content with IndiePet, download logos and Neighborhood Pet Store Day member-only marketing assets.

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Member Specials

Retailers: View and redeem special offers available from your fellow manufacturer, distributor, and service provider members. Specials change monthly. 

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Product Information Database

No more wasting time with spreadsheets or searching through emails for product information updates. Manufacturer members publish up-to-date content directly to the IndiePet Open Catalog - powered by Salsify, where retail members can easily pull the latest product information and images for keeping their point-of-sale and e-commerce platforms current.

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Member Directory

Find or reach out to other IndiePet Members.

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IndieCares Disaster Relief Fund 

The IndieCares Disaster Relief fund grant program has been established to provide timely, fair, and equitable financial assistance to qualified independent pet retailers whose businesses have been negatively impacted by natural disasters.

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Business Mentors

Want to talk with someone who’s been there? IndiePet member mentors offer experienced advice from seasoned professionals.

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Trends and Insights

Gain the insider advantage with a wealth of metrics, reports, and research, including:

 

  • BSM Partners Consumer Strategy presentations

  • Cleveland Research Company Reports

  • NIQ Reports

  • SPINS Reports

  • WPA Retail Operating Performance Reports 2024

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Own Your Customers

What do you do when a favorite brand has moved away from the independent channel? Our whitepaper "Own Your Customers" provides a wealth of advice from other IndiePet retailers on how to steer customers towards brands that better align with and support independent retailers. Feel free to share your own experiences and processes too.

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Education Opportunities

IndiePet provides many opportunities to expand your knowledge on everything from marketing to business analytics to specific product training.

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Member Alerts

Rapid notification of important announcements that affect our industry are emailed to you. 

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Member Forum

Connect with other independent pet retailers, manufacturers, and suppliers for first-hand advice, ideas, and networking. Topics range from staff benefits and retention, customer loyalty events, how to choose pro-indie brands and much more.  

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IndieChat 

IndiePet’s IndieChat sessions provide the opportunity for retail members to get together virtually and discuss topics that are of interest or concern to all. Within this “safe space” IndiePet facilitates the openness and sharing that is one of the foundations of IndiePet – helping independent retailers work together, share their knowledge and learn from each other with the goal of contributing to the success of all.

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HR Tools and Resources

Manage staffing more easily with a range of downloadable tools, including templates for job descriptions, safety plans, and business processes along with discounts on third party HR services.

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IndieVoices - Focus Groups

Normally something only a big box store can afford, IndiePet makes targeted focus groups possible for manufacturers who want to hear directly from Indie retailers thanks to the newest addition to our ever-growing line-up of member benefits!

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IndieBrand Profiles

Retailers looking for brands committed to independent pet retail can look for the IndieBrand Profile logo for an in-depth look at manufacturers and brands you are considering.

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Manufacturers - let indie retailers know how you support the independent pet channel, answer the questions most retailers have, and keep your brand top of mind.

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IndiePet Committees

Associations work best when members get involved! IndiePet currently operates five committees and two task forces addressing all parts of independent pet retail including Standards, Education, Marketing, Operations, Disaster Preparation and Recovery, and more! Committees are open to all IndiePet members. If you are interested in serving on an IndiePet committee, please reach out to our executive director.

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Neighborhood Pet Store Day

Held on the 4th Saturday in September, IndiePet's day to celebrate independent pet retailers is open to all indie pet retailers with special perks for IndiePet members. Manufacturers have the opportunity to sponsor this fun event and get their brands in front of thousands of new customers. Last year, more than 1,200 retailers participated and 100 brand-sponsored offers yielded a whopping $2 million in MSRP sales.

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